Melbourne’s Yellow Diva design studio has expanded from its urban London roots to establish a niche position in a local and global market. Pitching a unique offering of inspired, bold designs, spanning commercial and residential furniture, lighting and accessories, the studio attracts a diverse and creative clientele.
Drawing on their backgrounds in film, architecture and industrial design, directors David Walley and Felicity Joll find inspiration in everything and anywhere. Yellow Diva products are emotionally provocative, playful pieces that embody a tactile aesthetic the pair describe as rich minimalism.
The studio's work has been exhibited at London's Geffrye Museum, The Frozen Fountain Amsterdam, the Museum für Angewandte Kunst Cologne and Melbourne Museum. Publications include Norton's Sourcebook of Modern Furniture and Taschen's Designing the 21st Century.
Yellow Diva has built a proud reputation for innovation and quality, founded on trusted relationships with skilled craftspeople and manufacturers. The studio is committed to a culture of authenticity, creativity, collaboration, local production and environmental best practice.
David Walley: Founder & Design Director
Whilst working as an Art Director in the film industry, David co-founded Yellow Diva with architect James Davis. Their shared passions produced a dynamic first collection of sculptural furniture which launched the brand to critical acclaim at Milan's Salone del Mobile 1996. Since moving back to Melbourne David has continued to expand and diversify the product range with designs including the highly successful WB Series commissioned by Zenith Interiors and the award winning M Series. Professional involvement comprises sessional tuition, industry mentorship and guest design judge.
Felicity Joll: Creative Director
Further to an honours degree in architecture Felicity entered the film industry as a freelance art director, gaining extensive experience working on prestigious productions at the BBC and for numerous independent film production companies. This was followed by a period with London architects Hawkins\Brown working across a variety of projects including RIBA exhibition curation and publication of &\Also monograph. Joining Yellow Diva as Creative Director with responsibility for repositioning the brand for its Australian debut, her vision is to promote ideas-driven, highly individual work as a bench mark for local manufacture.